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Cloud media production and collaboration

Mimir turns scattered media into searchable, production-ready content so teams can find the right moment, create clips in the browser, and publish faster.

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Meet Mimir

From AI-powered discovery to one layer for storage, metadata, and AI orchestration, Mimir turns content chaos into instant discovery so teams can search, edit, and publish faster from anywhere.

Built to work at real scale, Mimir removes the bottlenecks between having media and getting work done, from fast‑turnaround productions to massive archives.

 

Open AI workflows

Use the AI services and workflow tools that fit your team. Mimir connects discovery, metadata, clipping, and production workflows in one platform, giving media teams the foundation for an agent orchestration platform for media without locking into one vendor.

Why move to the cloud

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Consolidate search + workflows to reduce handoffs and tool sprawl

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Enable distributed teams to work in the same flow without “final_final” file chaos

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Turn archives into fast retrieval engines with AI + metadata that compounds over time

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Scale without hardware constraints while keeping governance and control

Jump to the right clip, instantly

With Mimir you can locate exactly who said what across your entire media library saving hours of manual browsing. Find clips with specific people, quotes, or soundbites in seconds, whether it’s a key interview or a celebrity moment.

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Turn archives into working media libraries

Mimir doesn’t just store your media, it helps you understand, explore, and act on it. With AI-generated transcripts, scene detection, and intelligent search, you can locate content by people, words, topics, or context – even in untagged archives.

Turn idle footage into reusable assets, collaborate with your team to flag and annotate clips, and uncover hidden gems in your media library – all in one central space.

Make live content instantly usable

Mimir is built for live workflows. Feed live streams directly into the cloud platform, and have video, metadata, and transcripts appear automatically and instantly. Your team can begin editing, clipping, or publishing while the event is still happening – perfect for news, sports, live events, and social media coverage.

Publish live content fast, support remote teams without local infrastructure, and turn live streams into reusable, searchable, archive-ready assets.

Turn moments into clips without leaving Mimir

Mimir Cutter gives teams a fast, browser-based way to create clips from media already stored and searchable in Mimir.

Trim interviews, highlights, quotes, and social-ready moments without downloads or unnecessary edit handoffs. For teams that want AI-assisted clipping workflows, Mimir can work with services such as TwelveLabs, Coactive, AWS, and others to help identify clip-worthy segments, suggest edits, and accelerate first-pass clip creation, while teams stay in control of the final cut and what gets published.

Collaborate without moving media between tools

Mimir brings assignments, comments, sharing, and approvals into the same workflow as your media, helping teams stay aligned from discovery to delivery.

Assign work, review clips, collect feedback, and share video content for approval without sending files between disconnected systems. For newsrooms, content and communications teams, and distributed production teams, Mimir keeps collaboration close to the content so decisions happen faster and handoffs stay clear.

Latest from Mimir

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Sinclair’s Media Operations Fabric: connecting media, metadata, and newsroom workflows

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10 brands, one workflow: How BILD and WELT replaced 25 years of legacy infrastructure with Mimir

10 brands, one workflow: How BILD and WELT replaced 25 years of legacy infrastructure with Mimir

Discover how BILD and WELT transformed their workflows by unifying 65 million assets into Mimir, enhancing efficiency and collaboration in their newsroom.

Why work with Mimir

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Serverless by design

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Zero upgrade projects ever again

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Continuous innovation, zero downtime

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ISO/IEC 27001 certified

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Access your media anytime, anywhere

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ISO 14001 certified

Ready to turn your media into momentum?

See how Mimir helps teams find the right content, create clips, and publish faster.